Ethical Aspects of Marketing - 1455 Words

Ethical Aspects of Marketing Developing a Business Plan August 4, 2009 Ethical Aspects of Marketing Executive Summary This report outlines the social, ethical and legal aspects of marketing. Environmentally Responsible Products Consumers have become more aware of the impact of both production and consumption on the wider environment in recent years. This is acutely apparent in the way products are now packaged. During recent years many companies have assisted in doing their part for the environment by changing their packaging to make it more environmentally responsible. An example of this is McDonalds Family Restaurant phasing out polystyrene burger containers with recyclable paper. McDonalds’ management discovered the potential†¦show more content†¦This case established that the manufacturer of a product has a â€Å"duty of care† to the final consumer, even though they may never come in direct contact with each other. An example of this is HarbourJet Jet-boat Cruises – providing jet boat cruises around the Sydney Harbour. While all care is taken that passengers of the boat are not injured, if an injury occurs it is the customer’s problem unless the driver has been negligent (eg by exceeding speed limits or dangerous driving). When customers buy their tickets one of the contract conditions is that no legal action is to be taken unless there has been an element of negligence on the part of the company. Legislation has been passed in New South Wales in the form of the Sale of Goods Act 1923. Another statute law which governs what suppliers of products can and cannot do is the federal Trade Practices Act 1974, both of which have been extensively amended since first enacted. The law deals with a range of issues in how marketers deal with consumers:  · Deceptive and misleading advertising  · Implied conditions and warranties  · Price Discrimination  · Resale price maintenance Deceptive and Misleading Advertising Part V of the Trade Practices Act deals with consumer protection. â€Å"A corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead orShow MoreRelatedMarketing Across Culture Success or Dilemma1130 Words   |  5 PagesTable of contents Marketing across culture: 3 Reasons of this dilemma 3 Proposed solution: 5 Pluralism: 6 Cultural analysis before marketing: 6 Change management strategy: 7 Marketing across culture: Marketing across culture is one of the biggest issues which multinational companies have been confronting nowadays. Since marketing is an important factor for the propagation of a particular product or company, marketing plan should also be effective simultaneously. 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